I hesitate to write this post because you might find errors in my own writing. Nevertheless, here’s my point: churches need to strive to avoid poor grammar, misspelled words, and any other errors in their published materials. Below are 10 reasons somebody needs to proofread church materials several times.
- God deserves and demands our best. We know this truth intellectually, but we don’t always allow the truth to affect the way we live. Reviewing materials is one easy way to give God our best.
- The gospel is a message to be communicated. That is not to say the message cannot be communicated with less than perfect writing and spelling; the power of the message is not dependent on its proper grammatical form. On the other hand, the gospel message is so essential and transforming that we should want to communicate it well.
- In a literate culture, we communicate much in writing. Think about how much we do (and, please know I realize I’m about to use fragments to illustrate my point). Letters to guests. Worship guides for Sunday worshipers. PowerPoint slides for songs and announcements. Emails to workers and staff. The opportunities for communicating well in writing are numerous, but so are the possibilities for error.
- Everything we do says something about the church. My consulting teams always ask to review a church’s published materials, and those materials often provide hints about the church’s commitment to excellence. Sloppy work in published materials usually points to sloppiness in other areas of the church’s ministry.
- We have tools to help us proof materials. A spellcheck and grammar check may not catch every error, but they can help us avoid many problems. Indeed, misspelled words that a spellcheck would catch suggest only that we didn’t take the time to review our work. That’s not the best witness.
- Our churches are often seeking to reach educated people. If we don’t catch our errors before publishing them, somebody else will. Carelessness needlessly invites negative critique of our efforts.
- Mistakes are easy to miss. I cannot count the number of times my name has been listed as “Church Lawless” in a document. I understand why that error happens – assistants are so accustomed to typing “church” that their fingers automatically go there – but a spellcheck will not catch that mistake. A proofreader should.
- Inadvertent errors can be embarrassing. The bulletin announcement, “The choir is looking for anyone who enjoys sinning,” may be comical, but it’s also inexcusable.
- A church’s website can be a strong tool for outreach. Folks interested in a church often begin their search with the website. Non-believers looking for answers might be drawn to a resource on the site. In either case, a good proofreader will help make sure the communication is clear. A website filled with errors sends a message about the church that sometimes distracts from the message of the gospel.
- Good writing can lead to better speaking. The person who works hard to correct written work may learn to speak better in the process. That’s a positive result for those who are committed to speaking the gospel.
What other reasons would you add to this list?